So what will I be talking about at the seminar?

While I’m going to hit on a bunch of different topics, there are two main themes…

The first half of the presentation is understanding the competition.

In today’s online environment the traditional way of doing business for real estate agents is being attacked on many levels. Everyone from Google to Zillow to Redfin to ActiveRain wants a piece of the existing real estate pie…   However, rather than say whether these changes are good or bad, I focus much more on understanding the motivations behind these types of companies through the prism of “Web2.0″.

The second part of the presenation is how to build up your personal brand.

The idea here is that once you understand how the competition is thinking, there are many ways you can use these same concepts to empower yourself to build up your own brand online. Of course, I spend a lot of time in this section about blogging, why it works and what are some advanced tools that you can use to blog smarter, but I also give tips on how to use other social networking tools to empower yourself!

At the end of the day, there are really two different presentations, but I hope you’ll find that they are very complementary.